Yume Kawaii

This is a Japanese aesthetic centered around fantasy themes, meant to embody a girl's dream. It often features a pastel color palette, feathers, frills, ribbons, and fluffy materials. Common pieces include printed tops with a sailor collar, sheer jackets, poofy skirts or pants, loose socks, and platform shoes.

Shop Yume Kawaii

daytoday Everyday Institute Kawaii Skirt with Bow and Layered Cotton by Land Decora

daytoday Everyday Institute Kawaii Skirt with Bow and Layered Cotton

Land Decora

$74.00

Darling Lambs Sweatshirt by Miss Candyholic

Darling Lambs Sweatshirt

Miss Candyholic

$108.00

Brandy Melville John Galt Pink Blue Argyle Sweater Preppy Women's Size by Hot Girl Secondhand

Brandy Melville John Galt Pink Blue Argyle Sweater Preppy Women's Size

Hot Girl Secondhand

$25.00

Y2K Polka Ruffle Sleeve Top - YJM with biubiu by Land Decora

Y2K Polka Ruffle Sleeve Top - YJM with biubiu

Land Decora

$51.00

Funfetti Maiden Corset Top by Miss Candyholic

Funfetti Maiden Corset Top

Miss Candyholic

$155.00

MaoJiang Decora Kei Ribbon Choker Necklace | Kawaii Bow Accessory by Land Decora

MaoJiang Decora Kei Ribbon Choker Necklace | Kawaii Bow Accessory

Land Decora

$10.00

Woodland Fairies Sweatshirt by Miss Candyholic

Woodland Fairies Sweatshirt

Miss Candyholic

$108.00

FRUITS Strawberry Polka Dot Tee | Patchwork Layered Two-in-One Tee by Land Decora

FRUITS Strawberry Polka Dot Tee | Patchwork Layered Two-in-One Tee

Land Decora

$62.00

Decora Kei Star Candy Bracelet Colorful Kawaii Accessory - MaoJiang by Land Decora

Decora Kei Star Candy Bracelet Colorful Kawaii Accessory - MaoJiang

Land Decora

$8.00

Kawaii Double-Sided Heart Knit Dress – shishihshop by Land Decora

Kawaii Double-Sided Heart Knit Dress – shishihshop

Land Decora

$76.00

RedDevil Visual Kei Puffy Skirt | Sweet Harajuku Subculture Mini Skirt by Land Decora

RedDevil Visual Kei Puffy Skirt | Sweet Harajuku Subculture Mini Skirt

Land Decora

$126.00

Dream Bubble Decora Lovely Sailor Suit | Kawaii Decora Kei Harajuku Fashion by Land Decora

Dream Bubble Decora Lovely Sailor Suit | Kawaii Decora Kei Harajuku Fashion

Land Decora

$19.00

Ruffle Trim Short Sleeve T-Shirt Y2K Kawaii - Languid Park by Land Decora

Ruffle Trim Short Sleeve T-Shirt Y2K Kawaii - Languid Park

Land Decora

$20.00

Heart Lace Mid-Calf Socks - LET ME SEE by Land Decora

Heart Lace Mid-Calf Socks - LET ME SEE

Land Decora

$13.00

Kawaii Mouse Print Tee - Lulululu by Land Decora

Kawaii Mouse Print Tee - Lulululu

Land Decora

$46.00

Kawaii Bunny Padded Down Jacket - Blurred Bear by Land Decora

Kawaii Bunny Padded Down Jacket - Blurred Bear

Land Decora

$86.00

Strawberry Dot Strap Vest - FRUITS by Land Decora

Strawberry Dot Strap Vest - FRUITS

Land Decora

$47.00

Harajuku Mesh Layered Dress - shishihshop by Land Decora

Harajuku Mesh Layered Dress - shishihshop

Land Decora

$45.00

Y2K Pink Lace Tank Top – loveplay by Land Decora

Y2K Pink Lace Tank Top – loveplay

Land Decora

$55.00