Effective Date: December 13, 2025
This Cookie Policy explains how Mavira AI ("we," "our," or "us") uses cookies and similar tracking technologies on our website, mobile applications, and services (collectively, the "Services").
By using our Services, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Services.
Cookies are small text files that are placed on your device (computer, smartphone, tablet, etc.) when you visit a website. Cookies allow the website to recognize your device and remember information about your visit, such as your preferred settings and login information.
Cookies can store various types of information, including:
In addition to cookies, we use other tracking technologies that function similarly:
Small graphic images embedded in web pages or emails that allow us to track page views, email opens, and user behavior.
HTML5 local storage and session storage that allow websites to store data locally on your browser with no expiration date.
Techniques that collect information about your device configuration to create a unique identifier for tracking purposes.
Software development kits and application programming interfaces in mobile apps that collect usage data and enable functionality.
HTTP protocol features that can be used for tracking similar to cookies by assigning unique identifiers to cached resources.
Device identifiers like Apple's IDFA or Google's Advertising ID used for tracking and advertising purposes on mobile devices.
Throughout this policy, we refer to all these technologies collectively as "cookies" for simplicity, unless we need to distinguish between them.
These cookies are essential for the Services to function properly. They enable core functionality such as security, authentication, and accessibility. Without these cookies, certain features of our Services cannot be provided.
Examples:
Duration: Session (deleted when you close your browser) or up to 1 year
Opt-out: These cookies cannot be disabled as they are essential for the Services to work
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and region. They may be set by us or by third-party providers whose services we have added to our pages.
Examples:
Duration: Up to 2 years
Opt-out: You can disable these cookies, but some features may not work as intended
These cookies collect information about how you use our Services, such as which pages you visit, how long you spend on each page, and any errors you encounter. This helps us improve the performance and design of our Services. All information collected is aggregated and anonymous.
Examples:
Duration: Up to 2 years
Third Parties: Google Analytics, Mixpanel, Amplitude, Sentry, Hotjar
Opt-out: You can disable these cookies or use browser plugins like Google Analytics Opt-out
These cookies are used to deliver relevant advertisements to you and track the effectiveness of our advertising campaigns. They track your browsing habits and build a profile of your interests to show you relevant ads on our Services and other websites. This category also includes our proprietary first-party cookies placed on partner websites for sales tracking and affiliate attribution (which we develop and control in-house, not through third-party affiliate networks).
Examples:
Duration: Up to 2 years for third-party ads (90 days for Mavira AI partner tracking cookies)
Third Parties: Meta (Facebook), Google, LinkedIn, Twitter, advertising networks
First-Party (Mavira AI): Partner referral tracking, affiliate attribution, conversion tracking
Opt-out: You can disable these cookies, opt-out via industry tools (see below), or use ad blockers
These cookies are set by social media platforms when you share content or interact with social media features integrated into our Services. They may track your activity across different websites and build a profile of your interests.
Examples:
Duration: Varies by platform (typically up to 2 years)
Third Parties: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube
Opt-out: Configure settings in your social media accounts or disable these cookies
Set directly by us (Mavira AI) when you visit our Services. These cookies are under our control and subject to our privacy practices.
Purpose:
Set by external services and partners we integrate with (e.g., analytics providers, advertisers, social media platforms). These cookies are subject to the privacy policies of those third parties.
Purpose:
Important: We do not control third-party cookies. Third parties may use cookies to track your activity across different websites. Please review their privacy policies for more information about their data practices.
Temporary cookies that expire when you close your browser. They allow you to move between pages efficiently and ensure your actions are remembered during a single browsing session.
Duration: Deleted when browser is closed
Remain on your device after you close your browser until they expire (based on their expiration date) or until you manually delete them. They remember your preferences and login status across visits.
Duration: From a few days to 2 years (depending on purpose)
We use cookies for several important purposes:
Enable core functionality like authentication, security, load balancing, and session management
Remember your preferences, settings, and previous interactions to provide a customized experience
Understand how you use our Services, identify issues, and improve functionality and user experience
Protect against fraudulent activity, abuse, and security threats
Deliver relevant advertisements, measure campaign effectiveness, and understand our audience
Enable social sharing, social login, and other social media integrations
Below is a detailed list of cookies and similar technologies currently used on our Services. This list is updated regularly, but there may be a slight delay in updates.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| session_id | Mavira AI | Maintains user session | Necessary | Session |
| auth_token | Mavira AI | User authentication | Necessary | 1 year |
| cookie_consent | Mavira AI | Stores cookie preferences | Necessary | 1 year |
| user_preferences | Mavira AI | Stores user settings | Functional | 1 year |
| _ga | Google Analytics | Distinguishes users | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes users | Analytics | 24 hours |
| _gat | Google Analytics | Throttle request rate | Analytics | 1 minute |
| _fbp | Tracks ad performance | Marketing | 3 months | |
| _gcl_au | Google AdSense | Stores conversion data | Marketing | 3 months |
| li_sugr | Browser identification | Marketing | 3 months | |
| partner_ref | Mavira AI | Partner referral tracking (proprietary) | Marketing | 90 days |
| affiliate_id | Mavira AI | Affiliate sales tracking (proprietary) | Marketing | 90 days |
| conversion_track | Mavira AI | Conversion attribution (proprietary) | Marketing | 30 days |
About Partner Tracking Cookies: The partner tracking cookies listed above (partner_ref, affiliate_id, conversion_track) are proprietary first-party cookies developed and managed by Mavira AI. We do not use third-party affiliate networks or tracking platforms, which means your data stays within our systems and is not shared with additional tracking intermediaries.
Note: This is not an exhaustive list. Additional cookies may be used by third-party services integrated into our platform. We update this table periodically to reflect current practices.
You have several options to control and manage cookies:
When you first visit our Services, you'll see a cookie banner allowing you to accept or reject different categories of cookies. You can change your preferences at any time by:
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Note: Blocking all cookies may prevent you from accessing certain features of our Services. Some functionality may not work properly without cookies enabled.
For mobile apps, you can control tracking through your device settings:
iOS
Android
Use industry opt-out tools to manage advertising cookies across multiple websites:
Some browsers offer a "Do Not Track" (DNT) signal. However, there is no industry consensus on how to respond to DNT signals, and we currently do not respond to DNT browser signals. We honor opt-out preferences expressed through cookie consent tools and the opt-out mechanisms described above.
We recognize Global Privacy Control (GPC) signals sent by browsers and browser extensions. If we detect a GPC signal from your browser, we will treat it as a request to opt-out of the sale/sharing of personal information and targeted advertising (where applicable).
We use the following categories of third-party services that may set cookies or use similar technologies:
Note on Partner Tracking: Our partner site tracking cookies are first-party Mavira AI cookies developed and managed in-house. We do not use third-party affiliate networks or platforms for partner tracking, giving you better control and privacy over your data.
Each of the above third-party services has its own privacy policy that governs how they collect, use, and share your information. We encourage you to review their policies.
In addition to cookies on our own Services, we may place our own proprietary first-party cookies or similar tracking technologies on our partners' websites and platforms for sales tracking and attribution purposes.
Unlike many companies that use third-party affiliate networks, we've built our own partner tracking system. This means:
We have developed our own proprietary tracking system for partner attribution. When you visit one of our partner websites or platforms, we may set a first-party Mavira AI cookie or tracking pixel to track:
Important: These are Mavira AI first-party cookies that we control directly. We do not use third-party affiliate networks or tracking platforms, which means your data remains within our systems and is not shared with additional tracking intermediaries.
Affiliate Tracking Cookies
Track referrals from affiliate partners who promote our Services. These cookies help us identify which affiliates drove conversions and ensure proper commission payments.
Duration: Typically 30-90 days
Purpose: Sales attribution and commission tracking
Referral Tracking Cookies
Track users who come from partner referral programs, including integration partners, resellers, and strategic partners.
Duration: Typically 30-90 days
Purpose: Referral attribution and partner relationship management
Conversion Tracking Pixels
Small tracking pixels placed on partner sites to measure the effectiveness of co-marketing campaigns and track user journeys across platforms.
Duration: Session or up to 90 days
Purpose: Campaign attribution and performance measurement
Co-Marketing Tracking
Track users who engage with joint marketing initiatives between us and our partners, including webinars, events, and co-branded content.
Duration: Typically 30-90 days
Purpose: Marketing effectiveness and ROI measurement
Through partner site cookies, we may collect:
We use this information to:
Because we use our own proprietary tracking system, we have complete control over what data is shared with partners. We only share aggregated or anonymized data with partners, including:
We do not share personally identifiable information with partners unless:
Privacy Advantage: By using our own tracking system instead of third-party affiliate networks, your data is not shared with additional intermediary platforms. This gives you better privacy and reduces the number of parties who have access to your information.
Partner tracking cookies typically have the following attribution windows:
You can control partner tracking cookies through:
Note: Blocking partner tracking cookies will not prevent you from using our Services, but it may affect our ability to properly credit partners for referrals.
Our partners are required to disclose that they use tracking technologies as part of their partnership with us. However, we do not control partner websites or their privacy practices. We encourage you to review the privacy policies of any partner sites you visit.
Our Services are not intended for children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children through cookies or other means.
If you are a parent or guardian and believe we may have collected information from your child, please contact us immediately at team@maviraai.com, and we will delete the information promptly.
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make significant changes, we will:
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Under GDPR and ePrivacy Directive, we rely on the following legal bases for using cookies:
Consent
For non-essential cookies (functional, analytics, marketing), we obtain your explicit consent through our cookie banner before setting these cookies.
Legitimate Interest
For some analytics and security cookies, we rely on our legitimate interest in operating and improving our Services, provided this doesn't override your rights and interests.
Contractual Necessity
Strictly necessary cookies are essential for providing the Services you've requested and are therefore exempt from the consent requirement under ePrivacy rules.
Legal Obligation
Some cookies may be necessary to comply with legal obligations, such as maintaining audit logs or preventing fraud.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email:
team@maviraai.comSubject Line:
Cookie Policy Inquiry
Mailing Address:
[To be added: Your company's physical mailing address]
Attn: Privacy Officer / Legal Department
For more information about cookies and online privacy, visit:
Last Updated: December 13, 2025
© 2025 Mavira AI. All rights reserved.
Last Updated: December 13, 2025
© 2025 Mavira AI. All rights reserved.