Cookie Policy
Effective Date: May 2, 2026
Introduction
This Cookie Policy explains how Mavira AI ("we," "our," or "us") uses cookies and similar tracking technologies on our website, mobile applications, and services (collectively, the "Services").
By using our Services, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Services.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet, etc.) when you visit a website. Cookies allow the website to recognize your device and remember information about your visit, such as your preferred settings and login information.
Types of Information Stored
Cookies can store various types of information, including:
- Unique identifiers (e.g., session IDs, user IDs)
- User preferences and settings
- Login credentials and authentication tokens
- Shopping cart contents
- Language and regional preferences
- Usage patterns and analytics data
- Marketing and advertising information
Similar Technologies
In addition to cookies, we use other tracking technologies that function similarly:
Web Beacons (Pixels)
Small graphic images embedded in web pages or emails that allow us to track page views, email opens, and user behavior.
Local Storage
HTML5 local storage and session storage that allow websites to store data locally on your browser with no expiration date.
Device Fingerprinting
Techniques that collect information about your device configuration to create a unique identifier for tracking purposes.
SDKs and APIs
Software development kits and application programming interfaces in mobile apps that collect usage data and enable functionality.
ETags
HTTP protocol features that can be used for tracking similar to cookies by assigning unique identifiers to cached resources.
Mobile Advertising IDs
Device identifiers like Apple's IDFA or Google's Advertising ID used for tracking and advertising purposes on mobile devices.
Throughout this policy, we refer to all these technologies collectively as "cookies" for simplicity, unless we need to distinguish between them.
Types of Cookies We Use
Strictly Necessary Cookies
REQUIREDThese cookies are essential for the Services to function properly. They enable core functionality such as security, authentication, and accessibility. Without these cookies, certain features of our Services cannot be provided.
Examples:
- Authentication and session management cookies
- Security cookies to prevent fraud and abuse
- Load balancing cookies to distribute traffic
- User input cookies (e.g., for forms and shopping carts)
- User interface customization cookies
- Cookie consent preference cookies
Duration: Session (deleted when you close your browser) or up to 1 year
Opt-out: These cookies cannot be disabled as they are essential for the Services to work
Functional Cookies
OPTIONALThese cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and region. They may be set by us or by third-party providers whose services we have added to our pages.
Examples:
- Language and region preference cookies
- Theme and display preference cookies (dark mode, font size)
- Volume and playback settings
- Social media integration cookies
- Chat widget and customer support cookies
- Video player preferences
Duration: Up to 2 years
Opt-out: You can disable these cookies, but some features may not work as intended
Performance and Analytics Cookies
OPTIONALThese cookies collect information about how you use our Services, such as which pages you visit, how long you spend on each page, and any errors you encounter. This helps us improve the performance and design of our Services. All information collected is aggregated and anonymous.
Examples:
- Google Analytics cookies
- Page load time and performance monitoring
- Error tracking and debugging cookies
- A/B testing and feature experimentation cookies
- Heatmap and user behavior tracking
- Server monitoring and uptime tracking
Duration: Up to 2 years
Third Parties: Google Analytics, Mixpanel, Amplitude, Sentry, Hotjar
Opt-out: You can disable these cookies or use browser plugins like Google Analytics Opt-out
Advertising and Marketing Cookies
OPTIONALThese cookies are used to deliver relevant advertisements to you and track the effectiveness of our advertising campaigns. They track your browsing habits and build a profile of your interests to show you relevant ads on our Services and other websites. This category also includes our proprietary first-party cookies placed on partner websites for sales tracking and affiliate attribution (which we develop and control in-house, not through third-party affiliate networks).
Examples:
- Facebook Pixel and social media advertising cookies
- Google Ads and remarketing cookies
- LinkedIn Insight Tag
- Twitter conversion tracking
- Advertising network cookies (e.g., DoubleClick)
- Mavira AI proprietary partner tracking cookies (on partner sites)
- Mavira AI referral and affiliate tracking cookies
- Mavira AI conversion tracking pixels (partner sites)
- Email marketing tracking pixels
Duration: Up to 2 years for third-party ads (90 days for Mavira AI partner tracking cookies)
Third Parties: Meta (Facebook), Google, LinkedIn, Twitter, advertising networks
First-Party (Mavira AI): Partner referral tracking, affiliate attribution, conversion tracking
Opt-out: You can disable these cookies, opt-out via industry tools (see below), or use ad blockers
Social Media Cookies
OPTIONALThese cookies are set by social media platforms when you share content or interact with social media features integrated into our Services. They may track your activity across different websites and build a profile of your interests.
Examples:
- Social sharing buttons (Facebook, Twitter, LinkedIn share)
- Social login integration cookies
- Social media feed widgets
- Comment system integration (e.g., Facebook Comments)
- Social media "Like" and reaction buttons
Duration: Varies by platform (typically up to 2 years)
Third Parties: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube
Opt-out: Configure settings in your social media accounts or disable these cookies
First-Party vs. Third-Party Cookies
First-Party Cookies
Set directly by us (Mavira AI) when you visit our Services. These cookies are under our control and subject to our privacy practices.
Purpose:
- Account authentication
- User preferences
- Session management
- Basic analytics
Third-Party Cookies
Set by external services and partners we integrate with (e.g., analytics providers, advertisers, social media platforms). These cookies are subject to the privacy policies of those third parties.
Purpose:
- Advanced analytics
- Advertising and remarketing
- Social media integration
- Payment processing
Important: We do not control third-party cookies. Third parties may use cookies to track your activity across different websites. Please review their privacy policies for more information about their data practices.
Session vs. Persistent Cookies
Session Cookies
Temporary cookies that expire when you close your browser. They allow you to move between pages efficiently and ensure your actions are remembered during a single browsing session.
Duration: Deleted when browser is closed
Persistent Cookies
Remain on your device after you close your browser until they expire (based on their expiration date) or until you manually delete them. They remember your preferences and login status across visits.
Duration: From a few days to 2 years (depending on purpose)
Why We Use Cookies
We use cookies for several important purposes:
Essential Operations
Enable core functionality like authentication, security, load balancing, and session management
Personalization
Remember your preferences, settings, and previous interactions to provide a customized experience
Performance and Analytics
Understand how you use our Services, identify issues, and improve functionality and user experience
Security and Fraud Prevention
Protect against fraudulent activity, abuse, and security threats
Advertising and Marketing
Deliver relevant advertisements, measure campaign effectiveness, and understand our audience
Social Media Features
Enable social sharing, social login, and other social media integrations
Specific Cookies We Use
Below is a detailed list of cookies and similar technologies currently used on our Services. This list is updated regularly, but there may be a slight delay in updates.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| session_id | Mavira AI | Maintains user session | Necessary | Session |
| auth_token | Mavira AI | User authentication | Necessary | 1 year |
| cookie_consent | Mavira AI | Stores cookie preferences | Necessary | 1 year |
| user_preferences | Mavira AI | Stores user settings | Functional | 1 year |
| _ga | Google Analytics | Distinguishes users | Analytics | 2 years |
| _gid | Google Analytics | Distinguishes users | Analytics | 24 hours |
| _gat | Google Analytics | Throttle request rate | Analytics | 1 minute |
| _fbp | Tracks ad performance | Marketing | 3 months | |
| _gcl_au | Google AdSense | Stores conversion data | Marketing | 3 months |
| li_sugr | Browser identification | Marketing | 3 months | |
| partner_ref | Mavira AI | Partner referral tracking (proprietary) | Marketing | 90 days |
| affiliate_id | Mavira AI | Affiliate sales tracking (proprietary) | Marketing | 90 days |
| conversion_track | Mavira AI | Conversion attribution (proprietary) | Marketing | 30 days |
About Partner Tracking Cookies: The partner tracking cookies listed above (partner_ref, affiliate_id, conversion_track) are proprietary first-party cookies developed and managed by Mavira AI. We do not use third-party affiliate networks or tracking platforms, which means your data stays within our systems and is not shared with additional tracking intermediaries.
Note: This is not an exhaustive list. Additional cookies may be used by third-party services integrated into our platform. We update this table periodically to reflect current practices.
How to Manage Cookies
You have several options to control and manage cookies:
1. Cookie Consent Manager
When you first visit our Services, you'll see a cookie banner allowing you to accept or reject different categories of cookies. You can change your preferences at any time by:
- Clicking the "Cookie Settings" link in our footer
- Accessing cookie preferences in your account settings
- Clicking the cookie icon typically found at the bottom of the page
2. Browser Settings
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Note: Blocking all cookies may prevent you from accessing certain features of our Services. Some functionality may not work properly without cookies enabled.
3. Mobile Device Settings
For mobile apps, you can control tracking through your device settings:
iOS
- Settings → Privacy & Security → Tracking
- Settings → Privacy & Security → Apple Advertising
- Disable "Allow Apps to Request to Track"
Android
- Settings → Privacy → Ads
- Enable "Opt out of Ads Personalization"
- Reset Advertising ID periodically
4. Third-Party Opt-Out Tools
Use industry opt-out tools to manage advertising cookies across multiple websites:
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optout.aboutads.info
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.com
- Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
5. Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. However, there is no industry consensus on how to respond to DNT signals, and we currently do not respond to DNT browser signals. We honor opt-out preferences expressed through cookie consent tools and the opt-out mechanisms described above.
6. Global Privacy Control (GPC)
We recognize Global Privacy Control (GPC) signals sent by browsers and browser extensions. If we detect a GPC signal from your browser, we will treat it as a request to opt-out of the sale/sharing of personal information and targeted advertising (where applicable).
Third-Party Services
We use the following categories of third-party services that may set cookies or use similar technologies:
Analytics Services
- Google Analytics - Web analytics and reporting
- Mixpanel - Product analytics and user behavior tracking
- Amplitude - Product analytics platform
- Hotjar - Heatmaps and session recordings
Advertising Networks
- Google Ads - Advertising and remarketing
- Facebook Pixel - Social media advertising
- LinkedIn Insight Tag - B2B advertising
- Twitter Ads - Social media marketing
Customer Support
- Intercom - Customer messaging and support chat
- Zendesk - Customer support platform
- Drift - Conversational marketing platform
Payment Processors
- Stripe - Payment processing
- PayPal - Payment processing
Content Delivery
- Cloudflare - CDN and DDoS protection
- AWS CloudFront - Content delivery network
Social Media Platforms
- Facebook - Social login and sharing
- Google - Social login
- Apple - Sign in with Apple
- Twitter - Social sharing
- LinkedIn - Social sharing and login
Note on Partner Tracking: Our partner site tracking cookies are first-party Mavira AI cookies developed and managed in-house. We do not use third-party affiliate networks or platforms for partner tracking, giving you better control and privacy over your data.
Each of the above third-party services has its own privacy policy that governs how they collect, use, and share your information. We encourage you to review their policies.
Cookies on Partner Sites
In addition to cookies on our own Services, we may place our own proprietary first-party cookies or similar tracking technologies on our partners' websites and platforms for sales tracking and attribution purposes.
🔒 Privacy-First Approach
Unlike many companies that use third-party affiliate networks, we've built our own partner tracking system. This means:
- Your data stays within Mavira AI's systems (not shared with tracking intermediaries)
- We have complete control over data security and privacy
- Fewer third parties have access to your information
- More transparent data handling practices
How Partner Site Tracking Works
We have developed our own proprietary tracking system for partner attribution. When you visit one of our partner websites or platforms, we may set a first-party Mavira AI cookie or tracking pixel to track:
- Which partner referred you to our Services
- Your journey from the partner site to our Services
- Whether you complete a purchase or sign up for our Services
- The value and details of any transactions you make
- Attribution data to properly compensate our partners
Important: These are Mavira AI first-party cookies that we control directly. We do not use third-party affiliate networks or tracking platforms, which means your data remains within our systems and is not shared with additional tracking intermediaries.
Types of Partner Tracking
Affiliate Tracking Cookies
Track referrals from affiliate partners who promote our Services. These cookies help us identify which affiliates drove conversions and ensure proper commission payments.
Duration: Typically 30-90 days
Purpose: Sales attribution and commission tracking
Referral Tracking Cookies
Track users who come from partner referral programs, including integration partners, resellers, and strategic partners.
Duration: Typically 30-90 days
Purpose: Referral attribution and partner relationship management
Conversion Tracking Pixels
Small tracking pixels placed on partner sites to measure the effectiveness of co-marketing campaigns and track user journeys across platforms.
Duration: Session or up to 90 days
Purpose: Campaign attribution and performance measurement
Co-Marketing Tracking
Track users who engage with joint marketing initiatives between us and our partners, including webinars, events, and co-branded content.
Duration: Typically 30-90 days
Purpose: Marketing effectiveness and ROI measurement
Information Collected Through Partner Tracking
Through partner site cookies, we may collect:
- Unique referral identifiers and tracking codes
- Source of the referral (which partner site you came from)
- Timestamp of when you clicked through from a partner site
- Products or services you viewed or purchased
- Transaction values and order details
- Campaign parameters (UTM codes, source/medium/campaign data)
- IP address and basic device information
- Whether you're a new or returning customer
How We Use Partner Tracking Data
We use this information to:
- Accurately attribute sales and conversions to the correct partner
- Calculate and pay commissions to affiliates and partners
- Measure the effectiveness of our partner programs
- Optimize our partner relationships and marketing strategies
- Prevent fraud and ensure program integrity
- Provide partners with performance reports and analytics
- Improve our partner program offerings
Data Sharing with Partners
Because we use our own proprietary tracking system, we have complete control over what data is shared with partners. We may share the following order-level data with the specific partner whose Shopify store the sale occurred on, solely to allow that partner to verify sales referred by Mavira AI:
- Order ID
- Purchase timestamp
- Pre-tax / pre-shipping order amount
- Total order amount (including tax and shipping)
- Currency
- Shop domain
We do not share personally identifiable information with partners, and we do not share any data with third parties other than the specific partner whose store the sale occurred on, unless required by law or legal process.
Privacy Advantage: By using our own tracking system instead of third-party affiliate networks, your data is not shared with additional intermediary platforms. This gives you better privacy and reduces the number of parties who have access to your information.
Cookie Duration and Attribution Windows
Partner tracking cookies typically have the following attribution windows:
- Standard Attribution: 30 days (a purchase within 30 days of clicking a partner link is attributed to that partner)
- Extended Attribution: 90 days (for certain partner programs)
- Last-Click Attribution: If you click multiple partner links, the most recent one receives credit
- First-Click Attribution: In some programs, the first partner who referred you receives credit
Your Rights Regarding Partner Tracking
You can control partner tracking cookies through:
- Browser cookie settings (block third-party cookies)
- Our cookie consent manager (opt-out of marketing cookies)
- Industry opt-out tools (NAI, DAA, EDAA)
- Global Privacy Control (GPC) browser signals
- Contacting us directly to opt-out of partner tracking
Note: Blocking partner tracking cookies will not prevent you from using our Services, but it may affect our ability to properly credit partners for referrals.
Partner Site Disclosures
Our partners are required to disclose that they use tracking technologies as part of their partnership with us. However, we do not control partner websites or their privacy practices. We encourage you to review the privacy policies of any partner sites you visit.
Impact of Declining or Deleting Cookies
If You Block Strictly Necessary Cookies:
- You will not be able to log in or use account-related features
- Shopping cart and checkout processes will not function
- Security features may not work properly
- Page load times may be affected
- Some core features may be completely unavailable
If You Block Functional Cookies:
- Your preferences and settings will not be remembered
- Language and region settings may reset
- Video playback preferences won't be saved
- You'll need to re-enter preferences on each visit
- Personalization features will be limited
If You Block Performance/Analytics Cookies:
- We cannot measure or improve user experience
- We may not identify and fix bugs as quickly
- New features may not be optimized for your needs
- Overall service quality may be affected
- The Services will still function normally for you
If You Block Advertising/Marketing Cookies:
- You'll still see ads, but they'll be less relevant to your interests
- You may see the same ad repeatedly
- Ads may not be personalized to your preferences
- Social sharing features may not work properly
- Core Services functionality is unaffected
Children's Privacy
Our Services are not intended for children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children through cookies or other means.
If you are a parent or guardian and believe we may have collected information from your child, please contact us immediately at team@maviraai.com, and we will delete the information promptly.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make significant changes, we will:
- Update the "Effective Date" at the top of this policy
- Notify you through our Services or via email
- Request your consent again for non-essential cookies if required by law
- Post a notice on our website for a reasonable period
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Legal Basis for Using Cookies (GDPR)
Under GDPR and ePrivacy Directive, we rely on the following legal bases for using cookies:
Consent
For non-essential cookies (functional, analytics, marketing), we obtain your explicit consent through our cookie banner before setting these cookies.
Legitimate Interest
For some analytics and security cookies, we rely on our legitimate interest in operating and improving our Services, provided this doesn't override your rights and interests.
Contractual Necessity
Strictly necessary cookies are essential for providing the Services you've requested and are therefore exempt from the consent requirement under ePrivacy rules.
Legal Obligation
Some cookies may be necessary to comply with legal obligations, such as maintaining audit logs or preventing fraud.
Questions About Cookies?
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email:
team@maviraai.comSubject Line:
Cookie Policy Inquiry
Privacy Contact (Voluntary):
While not required to do so under applicable law, Mavira AI LLC has voluntarily designated a privacy contact to oversee data protection matters:
Aubrey Stevens — aubrey@maviraai.com
Additional Resources
For more information about cookies and online privacy, visit:
- All About Cookies - Comprehensive information about cookies
- UK ICO - Cookies Guidance - UK data protection authority guidance
- EDPB - Consent Guidelines - European guidance on cookie consent
- Your Online Choices - European advertising opt-out tool
Last Updated: May 2, 2026
© 2026 Mavira AI. All rights reserved.