Busukawaii

Busukawaii is the Japanese 'ugly-cute' aesthetic, finding beauty in grotesque cuteness rather than the conventional kind. Deliberately unflattering or weird items get styled cutely. Mismatched garments are worn earnestly rather than ironically. The humor of running kawaii against itself is the whole point.

Shop Busukawaii

Willow by The Coult

Willow

The Coult

$212.80

Alpaca Wool Scarves - Dual-Tone, Brushed Finish, Embroidery - Andean E by ECUALAMA

Alpaca Wool Scarves - Dual-Tone, Brushed Finish, Embroidery - Andean E

ECUALAMA

$59.95

Baroque & Pearls Soft Corset (Older design) by Emjota Studio

Baroque & Pearls Soft Corset (Older design)

Emjota Studio

$85.88

Ice Crystal Embellished Cupped Overbust Corset in Black by MERIEL

Ice Crystal Embellished Cupped Overbust Corset in Black

MERIEL

$395.00

Red Cotton Corset Top with 3D Flower | Going Out Top | Sunwash Top by After Five

Red Cotton Corset Top with 3D Flower | Going Out Top | Sunwash Top

After Five

$126.00

Indulgent Cashmere Men's Socks - Red by Peper Harow

Indulgent Cashmere Men's Socks - Red

Peper Harow

$32.00

Kiss Me Embroidered Faces Wireless Triangle Bralette | Amour d'Agnette Lingerie by Amour d'Agnette

Kiss Me Embroidered Faces Wireless Triangle Bralette | Amour d'Agnette Lingerie

Amour d'Agnette

$110.00

Vintage 50's Aurora Borealis Rhinestone Spray Brooch by Northern Grip

Vintage 50's Aurora Borealis Rhinestone Spray Brooch

Northern Grip

$61.00

Black Pink Lace Corset Top | Jirai Kei Y2K Gyaru Fashion by Land Decora

Black Pink Lace Corset Top | Jirai Kei Y2K Gyaru Fashion

Land Decora

$126.00

Golden Victorian Collar Tips by KATAKOMB

Golden Victorian Collar Tips

KATAKOMB

$8.00

Willow by The Coult

Willow

The Coult

$212.80

Diamond Crystal Embellished Cupless Underwire Corset in White by MERIEL

Diamond Crystal Embellished Cupless Underwire Corset in White

MERIEL

$225.00

Black Floral Silk Fringe Halter Top | Going Out Top | Fringe Top by After Five

Black Floral Silk Fringe Halter Top | Going Out Top | Fringe Top

After Five

$138.00

Kim Stretch Lace & Mesh Thong | Amour d'Agnette Lingerie by Amour d'Agnette

Kim Stretch Lace & Mesh Thong | Amour d'Agnette Lingerie

Amour d'Agnette

$45.00

Astral Dress by KATAKOMB

Astral Dress

KATAKOMB

$28.50

Alara by The Coult

Alara

The Coult

$234.44

Divine Cupped Overbust Strapped Corset in White by MERIEL

Divine Cupped Overbust Strapped Corset in White

MERIEL

$345.00

Kim High Neck Sheer Lace Underwire Bra | Amour d'Agnette Lingerie by Amour d'Agnette

Kim High Neck Sheer Lace Underwire Bra | Amour d'Agnette Lingerie

Amour d'Agnette

$80.00

Crystal 3 Piece Lingerie Set in Beige by MERIEL

Crystal 3 Piece Lingerie Set in Beige

MERIEL

$230.75

Kim High Neck Sheer Lace Underwire Bra | Amour d'Agnette Lingerie by Amour d'Agnette

Kim High Neck Sheer Lace Underwire Bra | Amour d'Agnette Lingerie

Amour d'Agnette

$48.00

Charm Cupped Overbust Corset in Red by MERIEL

Charm Cupped Overbust Corset in Red

MERIEL

$315.00

Kim Embroidery Cheeky on Jelly Fabric | Amour d'Agnette Lingerie by Amour d'Agnette

Kim Embroidery Cheeky on Jelly Fabric | Amour d'Agnette Lingerie

Amour d'Agnette

$56.00

Swan Ostrich Feather Corset Top in Black by MERIEL

Swan Ostrich Feather Corset Top in Black

MERIEL

$365.00

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