Feminine aesthetic which emerged on Tumblr during the 2010s and focuses on reclaiming chilhood innocence, comfort, and girlhood. Outfits are typically in pastel colors and have youthful silhouettes. Pieces include: frilly dresses, pleated mini skirts, onesies, loose sweaters, blouses with peter pan collars or lace, lacy socks, thigh high stockings, mary janes or sneakers, bows or barettes, and pacifiers.