Aura Beauty

Aura beauty is a beauty-forward aesthetic centered on radiant, luminous skin and glowing makeup, aiming for an ethereal quality of light coming off the wearer. TikTok and Instagram popularized it in the early 2020s, closely alongside 'that girl' wellness culture and clean girl makeup. Dewy skin carries highlighter on the cheekbones, brow bone, and inner corners. Lips are glazed in sheer pink or nude, with light-catching blush above. Clothing stays minimalist in soft neutrals, cream, blush, and white linen, so nothing competes with the complexion.

Shop Aura Beauty

Not your exact vibe?Style me →
Esra Ring by LYA SOUL JEWELRY

Esra Ring

LYA SOUL JEWELRY

$177.00

Sen Sleeveless Maxi Dress Periwinkle by DAWANG

Sen Sleeveless Maxi Dress Periwinkle

DAWANG

$58.00

Lakras Headband by LAKRAS

Lakras Headband

LAKRAS

$25.00

Mira silk scarf by Further Review

Mira silk scarf

Further Review

$102.46

Vintage 60's Enamel Clown Brooch by Northern Grip

Vintage 60's Enamel Clown Brooch

Northern Grip

$47.00

Modal Scoop Neck Tank by A to Z Tees

Modal Scoop Neck Tank

A to Z Tees

$36.00

PARjamas by Putter Girl

PARjamas

Putter Girl

$39.00

Organic Women's Trainer Sport Socks - Pink by Peper Harow

Organic Women's Trainer Sport Socks - Pink

Peper Harow

$15.00

Alice Garden Harajuku Style Dopamine Wig – Rainbow Gradient Long Curls by Land Decora

Alice Garden Harajuku Style Dopamine Wig – Rainbow Gradient Long Curls

Land Decora

$24.00

Inspiration Flounce Detail Viscose Top by Point of View Label

Inspiration Flounce Detail Viscose Top

Point of View Label

$19.50

Pointelle Lace Cardi by Staple & Hue

Pointelle Lace Cardi

Staple & Hue

$99.00

Sima Shimmer Velvet Polka Dot Dress – Wedding Guest & Occasionwear By Sarvin by Sarvin

Sima Shimmer Velvet Polka Dot Dress – Wedding Guest & Occasionwear By Sarvin

Sarvin

$226.00

Horse shoe ear cuff by viee studios

Horse shoe ear cuff

viee studios

$35.00

Victorious Rise Set (Silver) by OGE Jewelry

Victorious Rise Set (Silver)

OGE Jewelry

$280.00

Midnight Sky Gown by Songs of Siren

Midnight Sky Gown

Songs of Siren

$1250.00

NORA SQUARE PEARL STUDS (NATURAL PEARL) (WATERPROOF) by RAËLIV

NORA SQUARE PEARL STUDS (NATURAL PEARL) (WATERPROOF)

RAËLIV

$26.00

NYU Slide Celestial Green by Acupuncture1993

NYU Slide Celestial Green

Acupuncture1993

$86.90

Gem Corset Maxi Dress in Black by MERIEL

Gem Corset Maxi Dress in Black

MERIEL

$745.00

Moss Nuvari Hood by Isabella Calzonetti

Moss Nuvari Hood

Isabella Calzonetti

$69.00

Kim High Neck Sheer Lace Underwire Bra | Amour d'Agnette Lingerie by Amour d'Agnette

Kim High Neck Sheer Lace Underwire Bra | Amour d'Agnette Lingerie

Amour d'Agnette

$80.00

Hana Pompom by AAKS

Hana Pompom

AAKS

$221.38

Roosavelt Jumpsuit | Melon | Black | *Final Sale* by Merritt Charles

Roosavelt Jumpsuit | Melon | Black | *Final Sale*

Merritt Charles

$65.00

Retrofête Isadore Mesh Dress by Sierra Deene

Retrofête Isadore Mesh Dress

Sierra Deene

$598.00

AURORA CORSET - Metallic Pink Hand Draped Corset by After Five

AURORA CORSET - Metallic Pink Hand Draped Corset

After Five

$136.00

Baby pink swim by Luvsav

Baby pink swim

Luvsav

$40.00

CORALLO by VILLANI Napoli

CORALLO

VILLANI Napoli

$178.82

Sabine Waterproof CZ Collar Necklace by Akalia

Sabine Waterproof CZ Collar Necklace

Akalia

$79.00

MATILDA necklace by LYA SOUL JEWELRY

MATILDA necklace

LYA SOUL JEWELRY

$204.00

Vintage 50's Blue Rhinestone Cluster Brooch by Northern Grip

Vintage 50's Blue Rhinestone Cluster Brooch

Northern Grip

$39.00

Decora Kei Kuromi Purple Sugar Beaded Necklace - Candy Planet by Land Decora

Decora Kei Kuromi Purple Sugar Beaded Necklace - Candy Planet

Land Decora

$12.00

Halterneck Top Baby Pink by Staple & Hue

Halterneck Top Baby Pink

Staple & Hue

$89.00

Sunrise Gown Dress by Songs of Siren

Sunrise Gown Dress

Songs of Siren

$1250.00

TEARDROP RING IN GOLD (WATERPROOF & 18K GOLD PLATED) by RAËLIV

TEARDROP RING IN GOLD (WATERPROOF & 18K GOLD PLATED)

RAËLIV

$22.00

Riff Harness Lime Green by Acupuncture1993

Riff Harness Lime Green

Acupuncture1993

$130.90

Verona V Shape Draped Bandeau Bikini Set in White by MERIEL

Verona V Shape Draped Bandeau Bikini Set in White

MERIEL

$80.00

Retrofete Drexley Dress by Sierra Deene

Retrofete Drexley Dress

Sierra Deene

$324.00

Ember Corset | Lilac Lace Halter Corset Top | Going Out Top by After Five

Ember Corset | Lilac Lace Halter Corset Top | Going Out Top

After Five

$214.00

Ines Waterproof CZ Pendant Wire Choker by Akalia

Ines Waterproof CZ Pendant Wire Choker

Akalia

$69.00

NAYARA bodychain by LYA SOUL JEWELRY

NAYARA bodychain

LYA SOUL JEWELRY

$245.00

Vintage 30's Opaline Glass Rhinestone Brooch by Northern Grip

Vintage 30's Opaline Glass Rhinestone Brooch

Northern Grip

$60.00