Aura Beauty

A contemporary beauty-forward aesthetic centered on radiant, luminous skin, glowing makeup, and an ethereal quality of light emanating from the wearer — popularized on TikTok and Instagram in the early 2020s and closely linked to 'that girl' wellness culture and the rise of 'clean girl' makeup. Common beauty elements include dewy skin with highlighter placed on cheekbones, brow bone, and inner corners, glazed lips in sheer pink or nude, light-catching blush, and minimalist clothing in soft neutrals — cream, blush, and white linen — designed not to compete with a glowing complexion.

Shop Aura Beauty

Red Lace Party Dress | Going Out Dress | Posey Dress by After Five

Red Lace Party Dress | Going Out Dress | Posey Dress

After Five

$178.00

Agnes Cowl Neck Halter Low-Back Stretch Dress by Amour d'Agnette

Agnes Cowl Neck Halter Low-Back Stretch Dress

Amour d'Agnette

$150.00

Alice Garden Harajuku Style Dopamine Wig – Rainbow Gradient Long Curls by Land Decora

Alice Garden Harajuku Style Dopamine Wig – Rainbow Gradient Long Curls

Land Decora

$24.00

Juliette by The Coult

Juliette

The Coult

$251.84

Chained Animal Mask (3 Colours) by KATAKOMB

Chained Animal Mask (3 Colours)

KATAKOMB

$5.00

Dark Red One Shoulder Asymmetrical Mini Dress Ruched Bodycon Flower Si by Hot Girl Secondhand

Dark Red One Shoulder Asymmetrical Mini Dress Ruched Bodycon Flower Si

Hot Girl Secondhand

$15.00

Pink Heart Cut-Out Cozy Tee by Miss Candyholic

Pink Heart Cut-Out Cozy Tee

Miss Candyholic

$71.00

The Dawn Dress by Songs of Siren

The Dawn Dress

Songs of Siren

$845.00

YONCÉ PRINT MESH SPORTS BRA IN BLACK by RAËLIV

YONCÉ PRINT MESH SPORTS BRA IN BLACK

RAËLIV

$25.00

Waterproof Textured Gold Cuff Bracelet by Akalia

Waterproof Textured Gold Cuff Bracelet

Akalia

$98.00

Chanel Vintage Twisted Rope Doorknocker Earrings by The Vintage New Yorker

Chanel Vintage Twisted Rope Doorknocker Earrings

The Vintage New Yorker

$878.00

Tenacity Essential Cowl Neck Viscose Top by Point of View Label

Tenacity Essential Cowl Neck Viscose Top

Point of View Label

$18.00

Sparkle Crystal Bows Cupped Overbust Corset Top in Pink by MERIEL

Sparkle Crystal Bows Cupped Overbust Corset Top in Pink

MERIEL

$295.00

AMUR Kai Asymmetrical Dress by Sierra Deene

AMUR Kai Asymmetrical Dress

Sierra Deene

$478.00

Yellow Corset Top | Party Top | Vesti Top by After Five

Yellow Corset Top | Party Top | Vesti Top

After Five

$157.00

Diana Bias Cut Semi-Sheer Slip Dress | Amour Caché Lingerie by Amour d'Agnette

Diana Bias Cut Semi-Sheer Slip Dress | Amour Caché Lingerie

Amour d'Agnette

$50.00

Alice Garden Harajuku Style Short Wig – Ash Gray Brown Curls by Land Decora

Alice Garden Harajuku Style Short Wig – Ash Gray Brown Curls

Land Decora

$19.00

Cropped Celeste by The Coult

Cropped Celeste

The Coult

$215.34

NWT Iridescent Fairy Set Halloween Costume Rave Party Women's Size L/X by Hot Girl Secondhand

NWT Iridescent Fairy Set Halloween Costume Rave Party Women's Size L/X

Hot Girl Secondhand

$25.00

Rose Angel Top by Miss Candyholic

Rose Angel Top

Miss Candyholic

$69.00

YONCÉ PRINT LEGGINGS IN BLACK by RAËLIV

YONCÉ PRINT LEGGINGS IN BLACK

RAËLIV

$26.00

Waterproof 18K Gold-Plated Croissant Ring by Akalia

Waterproof 18K Gold-Plated Croissant Ring

Akalia

$59.00

Twilight Sparkle Mesh Crop Top in Black by MERIEL

Twilight Sparkle Mesh Crop Top in Black

MERIEL

$190.00

Favorite Daughter The Dream Phoebe Bustier by Sierra Deene

Favorite Daughter The Dream Phoebe Bustier

Sierra Deene

$185.00

Black Halter Neck Going Out Top | Party Top | Yta Top by After Five

Black Halter Neck Going Out Top | Party Top | Yta Top

After Five

$92.00

Harajuku Dopamine Kitty Tag Necklace – Candy Color Beaded Choker | Pink Unicorn by Land Decora

Harajuku Dopamine Kitty Tag Necklace – Candy Color Beaded Choker | Pink Unicorn

Land Decora

$14.00

Alara by The Coult

Alara

The Coult

$237.24

Black Lace Corset Bustier Boning Shein Women's Size M by Hot Girl Secondhand

Black Lace Corset Bustier Boning Shein Women's Size M

Hot Girl Secondhand

$10.00

Rose Goddess Jumpsuit by Miss Candyholic

Rose Goddess Jumpsuit

Miss Candyholic

$111.00

PETROS EARRINGS IN GOLD (18K GOLD PLATED & WATERPROOF) - FINAL SALE by RAËLIV

PETROS EARRINGS IN GOLD (18K GOLD PLATED & WATERPROOF) - FINAL SALE

RAËLIV

$22.00

Waterproof Twisted Cuff Bracelet by Akalia

Waterproof Twisted Cuff Bracelet

Akalia

$79.00

Passion Lace Corset Mini Dress in Black by MERIEL

Passion Lace Corset Mini Dress in Black

MERIEL

$645.00

Amur Joyceann Sweetheart Gown by Sierra Deene

Amur Joyceann Sweetheart Gown

Sierra Deene

$658.00

Yellow Satin Bandage Mini Dress | Going Out Dress | Acy Dress by After Five

Yellow Satin Bandage Mini Dress | Going Out Dress | Acy Dress

After Five

$178.00

Puppy French Long Oval Green Dopamine Nails | Cute Kitty Leopard Print for Bold Look by Land Decora

Puppy French Long Oval Green Dopamine Nails | Cute Kitty Leopard Print for Bold Look

Land Decora

$22.00

Poppy by The Coult

Poppy

The Coult

$127.75

Lunar Angel Top by Miss Candyholic

Lunar Angel Top

Miss Candyholic

$49.00

SIENNA PEARL NECKLACE by RAËLIV

SIENNA PEARL NECKLACE

RAËLIV

$142.00

Icon Strappy Rhinestone Embellished Mini Dress in Red by MERIEL

Icon Strappy Rhinestone Embellished Mini Dress in Red

MERIEL

$365.00

Chai One Shoulder Top by Sierra Deene

Chai One Shoulder Top

Sierra Deene

$62.00