Aura Beauty

A contemporary beauty-forward aesthetic centered on radiant, luminous skin, glowing makeup, and an ethereal quality of light emanating from the wearer — popularized on TikTok and Instagram in the early 2020s and closely linked to 'that girl' wellness culture and the rise of 'clean girl' makeup. Common beauty elements include dewy skin with highlighter placed on cheekbones, brow bone, and inner corners, glazed lips in sheer pink or nude, light-catching blush, and minimalist clothing in soft neutrals — cream, blush, and white linen — designed not to compete with a glowing complexion.