Tiktok Preppy

This aesthetic emerged on Tiktok around 2020 and refers to popular styles among Gen Alpha including bright colors, expensive athleisure, maximalist accessories, and luxury skincare. Consumption of trends and buying name brands are important to this aesthetic, as are colors like hot pink, teal, cyan, and neon pastels. Popular clothes include Lululemon Align leggings and Hottie Hot shorts, flared yoga pants, aviator nation hoodies, roller rabbit pajamas, Nike Air Force 1s, Birkenstocks, Uggs, Golden Goose sneakers, the Stanley quencher, Stoney Clover Land pouches, Kendra Scott, and Pura Vida.