Mavira

Soft Girl

Soft girl is the softer counterpart to e-girl, built on pastel colors, blush, and gentle feminine energy, and it rose on TikTok around 2019 around approachable cuteness and wholesome presentation. Pastel cardigans carry it. Satin skirts cover the bottoms. Floral hair clips sit on top. Pearl necklaces and heart-print accessories finish it, with fluffy bags to carry and blush-toned makeup throughout.

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Off-White Llama Wool Jacket with Faux Fox Fur by Kolleen Boutique

Off-White Llama Wool Jacket with Faux Fox Fur

Kolleen Boutique

$831.00

Tini by The Coult

Tini

The Coult

$73.67

HANNAH HEADBAND - FINAL SALE by RAËLIV

HANNAH HEADBAND - FINAL SALE

RAËLIV

$9.99

The Daily Lunch Tote - Blueberry Print | DaCosta Verde by DaCosta

The Daily Lunch Tote - Blueberry Print | DaCosta Verde

DaCosta

$58.00

Mint Blue Strawberry Heart Hair Clip Y2K Kawaii by Land Decora

Mint Blue Strawberry Heart Hair Clip Y2K Kawaii

Land Decora

$12.00

Dahlia Top - Purple Floral Crop by Merritt Charles

Dahlia Top - Purple Floral Crop

Merritt Charles

$135.00

Inez Mini Dress - Natural White 100% Linen by Road to Rodanthe

Inez Mini Dress - Natural White 100% Linen

Road to Rodanthe

$186.00

Pink Strawberry Bucket Hat by Miss Candyholic

Pink Strawberry Bucket Hat

Miss Candyholic

$98.00

First Born Knits Cora Cardigan by Sierra Deene

First Born Knits Cora Cardigan

Sierra Deene

$350.00

Sunset Sling Bag Mirtilo 3.9L | DaCosta Verde by DaCosta

Sunset Sling Bag Mirtilo 3.9L | DaCosta Verde

DaCosta

$36.99

Printed Hoodie Skirt Set - KaiXin hostel by Land Decora

Printed Hoodie Skirt Set - KaiXin hostel

Land Decora

$53.00

Ryan Sweater - Tan Cardigan Button Down Sweater by Merritt Charles

Ryan Sweater - Tan Cardigan Button Down Sweater

Merritt Charles

$165.00

Matcha Latte Angel Mini Skirt by Miss Candyholic

Matcha Latte Angel Mini Skirt

Miss Candyholic

$79.00

First Born Knits Paris Cardigan by Sierra Deene

First Born Knits Paris Cardigan

Sierra Deene

$350.00

Ballet Bubble Jellyfish Skirt - Rose Island by Land Decora

Ballet Bubble Jellyfish Skirt - Rose Island

Land Decora

$95.00

Rosebud Angel Top by Miss Candyholic

Rosebud Angel Top

Miss Candyholic

$49.00

Academic Pom Pom Scarf - LET ME SEE by Land Decora

Academic Pom Pom Scarf - LET ME SEE

Land Decora

$14.00

Lunar Gumdrop Dress by Miss Candyholic

Lunar Gumdrop Dress

Miss Candyholic

$188.00

Cute Cat Plush Winter Hat & Scarf Set - LET ME SEE by Land Decora

Cute Cat Plush Winter Hat & Scarf Set - LET ME SEE

Land Decora

$16.00

Pink Strawberry Bonnet by Miss Candyholic

Pink Strawberry Bonnet

Miss Candyholic

$98.00

Wool-Blend Slouch Leg Warmers - LET ME SEE by Land Decora

Wool-Blend Slouch Leg Warmers - LET ME SEE

Land Decora

$12.00

Rosebud Parfait Maxi Skirt by Miss Candyholic

Rosebud Parfait Maxi Skirt

Miss Candyholic

$69.00

Plaid Blue Bear Fleece Hoodie Kawaii Loungewear - tntntutu by Land Decora

Plaid Blue Bear Fleece Hoodie Kawaii Loungewear - tntntutu

Land Decora

$63.00

shishihshop Strawberry Shirt | Kawaii Print Long Sleeve Top by Land Decora

shishihshop Strawberry Shirt | Kawaii Print Long Sleeve Top

Land Decora

$39.00

Reversible Fuzzy Floral Vest - Blurred Bear by Land Decora

Reversible Fuzzy Floral Vest - Blurred Bear

Land Decora

$25.00

Blue Plaid Flutter Sleeve Midi Dress | Kawaii Japanese Soft Girl Fashion by Land Decora

Blue Plaid Flutter Sleeve Midi Dress | Kawaii Japanese Soft Girl Fashion

Land Decora

$33.00

Colorful Star Hair Clips | Decora Kei Kawaii Harajuku Hair Accessories by Land Decora

Colorful Star Hair Clips | Decora Kei Kawaii Harajuku Hair Accessories

Land Decora

$11.00

Kawaii Floral Sailor Dress - Embroidered Cotton Princess Waist - SemenCoicis by Land Decora

Kawaii Floral Sailor Dress - Embroidered Cotton Princess Waist - SemenCoicis

Land Decora

$109.00

Pink Sheep Hooded Jacket - Blurred Bear by Land Decora

Pink Sheep Hooded Jacket - Blurred Bear

Land Decora

$47.00

Y2K Wing Leg Warmers | Kawaii Polka Dot Knit Leg Sleeves | Sleepwalking Cat by Land Decora

Y2K Wing Leg Warmers | Kawaii Polka Dot Knit Leg Sleeves | Sleepwalking Cat

Land Decora

$14.00

LET ME SEE Button Leg Warmers | Multicolor Knit Leg Covers by Land Decora

LET ME SEE Button Leg Warmers | Multicolor Knit Leg Covers

Land Decora

$9.00

Panda Print Down Jacket - NIKKOU by Land Decora

Panda Print Down Jacket - NIKKOU

Land Decora

$156.00

GirlyVibes Dress Mint Green Polka Dot Mesh Floral Dress – YZZI HE by Land Decora

GirlyVibes Dress Mint Green Polka Dot Mesh Floral Dress – YZZI HE

Land Decora

$83.00

LET ME SEE Star Leg Warmers | Fuzzy Fall/Winter Mid-Calf Leg Covers by Land Decora

LET ME SEE Star Leg Warmers | Fuzzy Fall/Winter Mid-Calf Leg Covers

Land Decora

$16.00

Decora Kei Bead Necklace – Strawberry Candy Balloon Dog by Land Decora

Decora Kei Bead Necklace – Strawberry Candy Balloon Dog

Land Decora

$7.50

Cat Embroidered Hoodie & Skirt Set - Blurred Bear by Land Decora

Cat Embroidered Hoodie & Skirt Set - Blurred Bear

Land Decora

$18.00

Kawaii Satin Ribbon Bow Leg Warmers - Knitted Yarn - LET ME SEE by Land Decora

Kawaii Satin Ribbon Bow Leg Warmers - Knitted Yarn - LET ME SEE

Land Decora

$9.00

GirlyVibes Dress Blue Dress Halter Neck Dress Floral Babydoll Dress – YZZI HE by Land Decora

GirlyVibes Dress Blue Dress Halter Neck Dress Floral Babydoll Dress – YZZI HE

Land Decora

$85.00

Alice Garden Harajuku Style Short Wig – Cool Brown Wool Curly Wig for Trendy Looks by Land Decora

Alice Garden Harajuku Style Short Wig – Cool Brown Wool Curly Wig for Trendy Looks

Land Decora

$19.00

Alice Garden Harajuku Style Long Wig – Soft Milk Tea Blonde Curls for Everyday Elegance by Land Decora

Alice Garden Harajuku Style Long Wig – Soft Milk Tea Blonde Curls for Everyday Elegance

Land Decora

$21.00

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