Gurokawa

Japanese grotesque-cute aesthetic combining horror with kawaii elements. This style creates disturbing cuteness through contrast. Signature pieces include guro kawaii horror-cute fashion — cute garments with bandages, blood droplets, horror accessories, and kawaii aesthetics combined with disturbing elements.

Shop Gurokawa

Jigsaw Women's Socks - Pink by Peper Harow

Jigsaw Women's Socks - Pink

Peper Harow

$21.00

Kawaii Heart Necklace Y2K Harajuku Simple Pendant - MaoJiang by Land Decora

Kawaii Heart Necklace Y2K Harajuku Simple Pendant - MaoJiang

Land Decora

$6.00

Kawaii Cartoon Pajama Set - BlackBerry by Land Decora

Kawaii Cartoon Pajama Set - BlackBerry

Land Decora

$81.00

Red Devil Sweatshirt Decora Kei Sweatshirt Pink Lace Patchwork Plush S by Land Decora

Red Devil Sweatshirt Decora Kei Sweatshirt Pink Lace Patchwork Plush S

Land Decora

$175.00

Kawaii Plush Panda Headband Cute Hair Accessory - LEERROO by Land Decora

Kawaii Plush Panda Headband Cute Hair Accessory - LEERROO

Land Decora

$12.00

LEERROO Colorful Shirt Eyes Earth Y2K Shirt Loose Shirt by Land Decora

LEERROO Colorful Shirt Eyes Earth Y2K Shirt Loose Shirt

Land Decora

$53.00

Kawaii Rhinestone Twin-Star Jacket - Hashtag DDD by Land Decora

Kawaii Rhinestone Twin-Star Jacket - Hashtag DDD

Land Decora

$82.00

Y2K Shibuya Gyaru Black Pink Bow Patchwork Sweatshirt Handmade - Red Devil by Land Decora

Y2K Shibuya Gyaru Black Pink Bow Patchwork Sweatshirt Handmade - Red Devil

Land Decora

$203.00

LEERROO KidCore Playful Skirt | Graffiti Print Plaid Skirt by Land Decora

LEERROO KidCore Playful Skirt | Graffiti Print Plaid Skirt

Land Decora

$32.00

Harajuku Skirt Black Jacquard Oversized Skirt – HELPHELP by Land Decora

Harajuku Skirt Black Jacquard Oversized Skirt – HELPHELP

Land Decora

$85.00

BunnyBunnyGun Harajuku Fluffy Fleece Oversized Loungewear | Kawaii Homewear Top by Land Decora

BunnyBunnyGun Harajuku Fluffy Fleece Oversized Loungewear | Kawaii Homewear Top

Land Decora

$55.00

Decora Kei Cat Hoodie - Nihon Kids by Land Decora

Decora Kei Cat Hoodie - Nihon Kids

Land Decora

$94.00

Kawaii Cream Clip Set 10pcs - Sweet Star by Land Decora

Kawaii Cream Clip Set 10pcs - Sweet Star

Land Decora

$15.00

Kawaii Beaded Kitty Pendant Necklace - Pink Unicorn Sweet Asymmetric Choker by Land Decora

Kawaii Beaded Kitty Pendant Necklace - Pink Unicorn Sweet Asymmetric Choker

Land Decora

$11.00

Gothic Bat Cross Tights Black Autumn Winter - NIHON KIDS by Land Decora

Gothic Bat Cross Tights Black Autumn Winter - NIHON KIDS

Land Decora

$30.00

Punk Emo Studded Pleated Skirt - Red Devil by Land Decora

Punk Emo Studded Pleated Skirt - Red Devil

Land Decora

$126.00