Jojifuku
Jojifuku is a Japanese fairy tale-inspired style of storybook characters, pastels, and childlike whimsy, a niche that romanticizes European fairy tale imagery. The defining move is adults wearing childlike garments. Kigurumi onesies carry it. Over-the-knee socks and frilly bloomers cover the legs. Childish character prints run across the fabric, in what amounts to adult-sized baby clothing.
Shop Jojifuku
Strawberry Cake Print Socks | Kawaii Sweet Girly Fashion Accessories
Land Decora
$13.00
Pin Polka Men's Socks - Pink
Peper Harow
$24.00
Rose Soufflé Petticoat
Miss Candyholic
$138.00
Japanese Sweet Summer Pajama Set - Blurred Bear
Land Decora
$25.00
Pin Polka Women's Socks - Pink
Peper Harow
$21.00
Animal Embroidered Lace Skirt Kawaii - NIKKOU
Land Decora
$74.00
Ruffle Trim Short Sleeve T-Shirt Y2K Kawaii - Languid Park
Land Decora
$20.00
Morning Glory Print Organza Lolita Overlay Dress | Country Lolita | LULULULU
Land Decora
$40.00
Kawaii Bow Strap Cami Top - Languid Park
Land Decora
$20.00
Y2K Star Graffiti Tee - BeOurRule
Land Decora
$25.00
Harajuku Vest Cute Dog Teapot Embroidered Ripped Knit Vest - HELPHELP
Land Decora
$52.00
Bear Embroidery Short Overalls | Kawaii Japanese Casual Outfit
Land Decora
$35.00
Kawaii Bear Suspender Dress - Bunny Planet
Land Decora
$67.00
Jojifuku Sweet Set - Blurred Bear
Land Decora
$20.00
Cartoon Fuzzy Leg Warmers - YJM with biubiu
Land Decora
$50.00
Kawaii Y2K Cat Backpack - Bodytalk
Land Decora
$45.00
Kawaii Puppy Embroidered Down Jacket - Blurred Bear
Land Decora
$77.00
shishihshop Strawberry Puppy Sweater | Decora Bow Sweater | Kawaii Loo
Land Decora
$93.00
Kawaii Knit Patchwork Layered Long Sleeve Tee – NeogoMade
Land Decora
$59.00
Jojifuku Embroidered Denim Shorts - Bunny Planet
Land Decora
$35.00
Morning Glory Embroidered Pinafore Dress | Country Lolita Dress | LULULULU
Land Decora
$80.00
Kawaii Over Knee Socks Velvet Lolita Sweetheart Stockings - 2 Bears
Land Decora
$8.00
Y2K Sporty T-Shirt - FANLOVEGIRL
Land Decora
$40.00
Kawaii Pink Plaid Pumpkin Pants Lace Bow Cross Strap Chiffon - Roro Dream
Land Decora
$35.00
Harajuku Mesh Layered Dress - shishihshop
Land Decora
$45.00
Kawaii Bear Print Oversized Tee - OOURSLAB
Land Decora
$52.00
Lace Top Plaid Skirt Set - Blurred Bear
Land Decora
$18.00
Y2K Doll Collar Blouse - Bodytalk
Land Decora
$45.00
shishihshop – Retro Showa Drawstring Tee with Lace & Original Print
Land Decora
$51.00
Y2K Lucky Clover Tee - Bodytalk
Land Decora
$37.00
Polka Dot Star T-Shirt - Languid Park
Land Decora
$20.00
shishihshop Decora Kei Pink Sun Hat | Sweet Girl Lace Ribbon Wide-Brim
Land Decora
$23.00
Bunny Fingerless Sun Sleeves Y2K Kawaii Arm Warmers
Land Decora
$9.00
Kawaii Embroidered Short Sleeve Jacket - Bunny Planet
Land Decora
$50.00
Kawaii Kitty Pearl Beaded Ring | Cute Japanese Jewelry | Duoxi
Land Decora
$8.00
LULU Bunny Lace Suspender Dress Kawaii - Bunny Planet
Land Decora
$42.00
Bunny Academy Shirt & Mini Skirt Set | Kawaii Japanese School Girl Fashion
Land Decora
$21.00
Decora Kei Ruffle Cake Skirt – YJM with biubiu
Land Decora
$72.00
Kawaii Cotton Lolita Socks - Roji Roji
Land Decora
$11.00
Kawaii Strawberry Charm Tee - Languid Park
Land Decora
$25.00