Swag

This was a youth subculture prominent from the late 2000s to early 2010s and was intertwined with hip-hop culture. It was catalyzed by the jerk dance movement from Los Angeles, and was popularized by New Boy'z. Outfits often included bright colors, skinny jeans (especially in bright colors), loose fitting graphic tees and hoodies, snapback hat (often with sports team logos), large gold chains, Beats headphone, and high top sneakers. Popular brands included Obey, Diamond Supply Co., and Crooks & Castles.