Surf crush was prevalent through the 2000s, named for the surfer fashion of TV shows like The OC and Laguna Beach. Halter tops and spaghetti straps carry the tops. Jean shorts cover the bottoms. Aloha and Hawaiian prints cover the fabric, alongside sarongs. Puka shell jewelry, ankle bracelets, glitter tattoos, toe rings, and hibiscus flowers finish it. Quicksilver, Hurley, Roxy, Billabong, Vans, Swell, Volcom, and O'Neill were the brands.