2010's Summer Nostalgia

A wistful aesthetic evoking the specific feel of mid-2010s social media summer — Instagram filters on beach selfies, flower crowns at music festivals, sun-faded candid photography, and the warm-toned domesticity of a generation growing up with smartphones. Closely adjacent to early VSCO girl and indie sleaze. Common pieces include lightweight floral sundresses, denim cut-off shorts, crochet cover-ups, flower crowns, simple gladiator sandals, bandeau or triangle bikini tops worn under sheer blouses, straw hats, and simple friendship bracelets.

Shop 2010's Summer Nostalgia

Slim Sari Tote Bag with Pocket: Ethically Handmade in India by Shakti.ism

Slim Sari Tote Bag with Pocket: Ethically Handmade in India

Shakti.ism

$22.00

Love Pink Short Sleeve Polo by Putter Girl

Love Pink Short Sleeve Polo

Putter Girl

$55.00

KidCore Angel Tank Dress | Cute, Nostalgic, Playful Fashion by SemenCoicis by Land Decora

KidCore Angel Tank Dress | Cute, Nostalgic, Playful Fashion by SemenCoicis

Land Decora

$80.00

Julie Molded Lace & Mesh T-Shirt Bra | Amour d'Agentte Lingerie by Amour d'Agnette

Julie Molded Lace & Mesh T-Shirt Bra | Amour d'Agentte Lingerie

Amour d'Agnette

$95.00

BDG Super High Rise Spade Pinup Jean Shorts Dark Wash Women's Size 27 by Hot Girl Secondhand

BDG Super High Rise Spade Pinup Jean Shorts Dark Wash Women's Size 27

Hot Girl Secondhand

$20.00

Hua Sleeveless Brocade Mini Dress Cloud Moire by DAWANG

Hua Sleeveless Brocade Mini Dress Cloud Moire

DAWANG

$98.00

Not Your Darlin' Cowgirl T-Shirt by DILLO Outfitters

Not Your Darlin' Cowgirl T-Shirt

DILLO Outfitters

$32.99

Sunset Sling Bag Sage Floral 3.9L by DaCosta

Sunset Sling Bag Sage Floral 3.9L

DaCosta

$48.00

Handmade Recycled Sari Passport Covers, Upcycled Travel Wallets by Shakti.ism

Handmade Recycled Sari Passport Covers, Upcycled Travel Wallets

Shakti.ism

$18.00

Kawaii Layered Ruffle Woven Skirt - tntntutu by Land Decora

Kawaii Layered Ruffle Woven Skirt - tntntutu

Land Decora

$106.00

BDG High Rise Seam Short Medium Wash Denim Shorts Jean Shorts High Ris by Hot Girl Secondhand

BDG High Rise Seam Short Medium Wash Denim Shorts Jean Shorts High Ris

Hot Girl Secondhand

$12.00

Lan Patch Keyhole Reversible Top by DAWANG

Lan Patch Keyhole Reversible Top

DAWANG

$88.00

Large upcycled sari market tote bag by Shakti.ism

Large upcycled sari market tote bag

Shakti.ism

$70.00

BunnyBunnyGun Harajuku Dog Print Mini Skirt | Kawaii Street Style by Land Decora

BunnyBunnyGun Harajuku Dog Print Mini Skirt | Kawaii Street Style

Land Decora

$32.00

Y2K Vintage Disney Mickey and Minnie Pink Orange Tie Dye Baby Tee Size by Hot Girl Secondhand

Y2K Vintage Disney Mickey and Minnie Pink Orange Tie Dye Baby Tee Size

Hot Girl Secondhand

$20.00

Quilted Sari Pouches: Beige Floral Pattern with Colourful Zipper by Shakti.ism

Quilted Sari Pouches: Beige Floral Pattern with Colourful Zipper

Shakti.ism

$29.00

awaii Y2K Layered Plaid Skirt - Bodytalk by Land Decora

awaii Y2K Layered Plaid Skirt - Bodytalk

Land Decora

$40.00

BDG Boyfriend Low-Rise Distressed Medium Wash Denim Shorts Jeans Short by Hot Girl Secondhand

BDG Boyfriend Low-Rise Distressed Medium Wash Denim Shorts Jeans Short

Hot Girl Secondhand

$15.00

Round upcycled sari shoulder bag by Shakti.ism

Round upcycled sari shoulder bag

Shakti.ism

$60.00

bunnybunnygun Decora Kei Summer Layered Adjustable Strap Tank Top by Land Decora

bunnybunnygun Decora Kei Summer Layered Adjustable Strap Tank Top

Land Decora

$39.00

NWOT Giani Bini Floral Bikini Top by Hot Girl Secondhand

NWOT Giani Bini Floral Bikini Top

Hot Girl Secondhand

$20.00

Harajuku Dress Cute Bear Dress Polka Dot Print Strap Dress by Land Decora

Harajuku Dress Cute Bear Dress Polka Dot Print Strap Dress

Land Decora

$50.00

Ashley Mason Women's Acid Wash Denim Overall Shorts Country Western Si by Hot Girl Secondhand

Ashley Mason Women's Acid Wash Denim Overall Shorts Country Western Si

Hot Girl Secondhand

$15.00

Y2K Kitty Rhinestone Satin Handbag Cute Shoulder Bag - Salty Gummy by Land Decora

Y2K Kitty Rhinestone Satin Handbag Cute Shoulder Bag - Salty Gummy

Land Decora

$21.00

Wild Fable Light Pink Floral Design Satin Sheath Dress Women's Size L by Hot Girl Secondhand

Wild Fable Light Pink Floral Design Satin Sheath Dress Women's Size L

Hot Girl Secondhand

$20.00

Kawaii Mesh Skirt – Lace Hem – bunnybunnygun by Land Decora

Kawaii Mesh Skirt – Lace Hem – bunnybunnygun

Land Decora

$41.00

Urban Outfitters UO Navy Blue Pink Green Floral Mesh Crop Ruched Top S by Hot Girl Secondhand

Urban Outfitters UO Navy Blue Pink Green Floral Mesh Crop Ruched Top S

Hot Girl Secondhand

$12.00

Vintage Striped Embroidered Long Sleeve T-Shirt - Chemical Girl by Land Decora

Vintage Striped Embroidered Long Sleeve T-Shirt - Chemical Girl

Land Decora

$40.00

Hanes Nude Shapewear Upper Body Tan Cream Undergarments by Hot Girl Secondhand

Hanes Nude Shapewear Upper Body Tan Cream Undergarments

Hot Girl Secondhand

$15.00

OurHappy Retro Star Tank Top | Summer Contrast Strap Camisole by Land Decora

OurHappy Retro Star Tank Top | Summer Contrast Strap Camisole

Land Decora

$32.00

y2k Vintage Coach Peggey Signature Logo Winter Boots Snow Moon Boots S

Hot Girl Secondhand

$120.00

Decora Kei Tank Top – Summer Plaid Stretch – bunnybunnygun by Land Decora

Decora Kei Tank Top – Summer Plaid Stretch – bunnybunnygun

Land Decora

$21.00

Vintage 90s Victoria's Secret VS Gold Label Salmon Pink Slip Dress Lac by Hot Girl Secondhand

Vintage 90s Victoria's Secret VS Gold Label Salmon Pink Slip Dress Lac

Hot Girl Secondhand

$22.00

Decora Kei Slip Dress – Vintage Layered Loose Fit – bunnybunnygun by Land Decora

Decora Kei Slip Dress – Vintage Layered Loose Fit – bunnybunnygun

Land Decora

$39.00

Guess Purple White Tie Dye Peplum Tank Sleeveless Women's Size S by Hot Girl Secondhand

Guess Purple White Tie Dye Peplum Tank Sleeveless Women's Size S

Hot Girl Secondhand

$15.00

Decora Kei Raglan T Shirt Star Print Color Block - Loveplay by Land Decora

Decora Kei Raglan T Shirt Star Print Color Block - Loveplay

Land Decora

$55.00

Vintage Santa Skiing Tie Christmas Holiday Suit Formal Wide Tie by Hot Girl Secondhand

Vintage Santa Skiing Tie Christmas Holiday Suit Formal Wide Tie

Hot Girl Secondhand

$15.00

Red Devil Tank Top Y2K Retro Patchwork Tie-Back Asymmetrical Tank Top by Land Decora

Red Devil Tank Top Y2K Retro Patchwork Tie-Back Asymmetrical Tank Top

Land Decora

$72.00

Urban Outfitters BDG Super High Rise Seam Short Medium Wash Denim Shor by Hot Girl Secondhand

Urban Outfitters BDG Super High Rise Seam Short Medium Wash Denim Shor

Hot Girl Secondhand

$12.00

Hashtag DDD Y2K Paw Print Ruffle Mini Skirt – Kawaii Y2K Streetwear by Land Decora

Hashtag DDD Y2K Paw Print Ruffle Mini Skirt – Kawaii Y2K Streetwear

Land Decora

$52.00