Graffiti Pop

This is a culture that formed around interest in 1980s and 1990s gritty, underground urban subculture that was sanitized and packaged for mainstream consumption. Fashion from this aesthetic built their identity around graffiti tags, bubble letters, and a gritty visual palette. Popular brands include: Stussy, Kozmik clothing, Cross Colours, HAZE Clothing, JNCO, and Supreme.