Hama Kei

Hama kei is the beachy version of mori kei, popular in Japan during the mid-2010s. Natural fabrics and colors carry it, alongside lace and layering. White, creams, blues, reds, and browns make up the palette. The layering runs lighter than mori kei's. Nautical elements distinguish it further: stripes, anchors, seashell accessories, fishing net shawls, and sandals.

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Jigsaw Women's Socks - Pink by Peper Harow

Jigsaw Women's Socks - Pink

Peper Harow

$21.00

Kawaii Double-Sided Heart Knit Dress – shishihshop by Land Decora

Kawaii Double-Sided Heart Knit Dress – shishihshop

Land Decora

$76.00

Unexpected Bloom – One-of-a-Kind Reconstructed Denim Skirt by RBK Lab

Unexpected Bloom – One-of-a-Kind Reconstructed Denim Skirt

RBK Lab

$290.68

Floral Patchwork Slim Fit Long Sleeve Top - bae bi by Land Decora

Floral Patchwork Slim Fit Long Sleeve Top - bae bi

Land Decora

$18.00

Plaid Lace Up Puff Skirt - Languid Park by Land Decora

Plaid Lace Up Puff Skirt - Languid Park

Land Decora

$35.00

Y2K Colorful Button Pin Neck Tie | Harajuku Alt Fashion Accessory | Kiwi Store by Land Decora

Y2K Colorful Button Pin Neck Tie | Harajuku Alt Fashion Accessory | Kiwi Store

Land Decora

$13.00

Y2K Cropped Cargo Pants - UnsocialNight by Land Decora

Y2K Cropped Cargo Pants - UnsocialNight

Land Decora

$74.00

Y2K Star Stripe Puff Skirt - Languid Park by Land Decora

Y2K Star Stripe Puff Skirt - Languid Park

Land Decora

$32.00

Kawaii Quilted Padded Jacket - KaiXin hostel by Land Decora

Kawaii Quilted Padded Jacket - KaiXin hostel

Land Decora

$105.00

YUMENGIRL - Kawaii Decora Dopamine Bracelet with Candy Colors & Star Charms by Land Decora

YUMENGIRL - Kawaii Decora Dopamine Bracelet with Candy Colors & Star Charms

Land Decora

$7.50

Kawaii Plaid Cartoon Shirt | Loose Fit Long Sleeve Overshirt by Land Decora

Kawaii Plaid Cartoon Shirt | Loose Fit Long Sleeve Overshirt

Land Decora

$28.00

Embroidered Bouclé Jacket - NIKKOU by Land Decora

Embroidered Bouclé Jacket - NIKKOU

Land Decora

$133.00

Plaid Blue Bear Fleece Hoodie Kawaii Loungewear - tntntutu by Land Decora

Plaid Blue Bear Fleece Hoodie Kawaii Loungewear - tntntutu

Land Decora

$63.00

Kawaii Chef Mouse Print Long Dress - LULULULU Chiffon Knit Patchwork Style by Land Decora

Kawaii Chef Mouse Print Long Dress - LULULULU Chiffon Knit Patchwork Style

Land Decora

$69.00

Decora Kei Rainbow Oversize Short Sleeve Tee Polyester Loose Fit - Rainbow Galaxy Rux by Land Decora

Decora Kei Rainbow Oversize Short Sleeve Tee Polyester Loose Fit - Rainbow Galaxy Rux

Land Decora

$42.00

Kawaii Puff Sleeve Print Shirt - NIKKOU by Land Decora

Kawaii Puff Sleeve Print Shirt - NIKKOU

Land Decora

$71.00

Ruffle Slouch Socks - LET ME SEE by Land Decora

Ruffle Slouch Socks - LET ME SEE

Land Decora

$12.00

Decora Kei Knit Cardigan - LutraJump by Land Decora

Decora Kei Knit Cardigan - LutraJump

Land Decora

$112.00

Vintage Doll Embroidered Plaid Shirt - SemenCoicis by Land Decora

Vintage Doll Embroidered Plaid Shirt - SemenCoicis

Land Decora

$94.00

Kawaii Hooded Sweatshirt & Skirt Set - UnsocialNight by Land Decora

Kawaii Hooded Sweatshirt & Skirt Set - UnsocialNight

Land Decora

$42.00

Y2K Star Polka Hoodie Cardigan - Languid Park by Land Decora

Y2K Star Polka Hoodie Cardigan - Languid Park

Land Decora

$45.00

Polka Dot Skirt Shorts Layered Ruffle Kawaii - NIKKOU by Land Decora

Polka Dot Skirt Shorts Layered Ruffle Kawaii - NIKKOU

Land Decora

$64.00

Vintage Doll Plaid Lace Pinafore Dress - SemenCoicis by Land Decora

Vintage Doll Plaid Lace Pinafore Dress - SemenCoicis

Land Decora

$133.00

Removable Collar Dress Kawaii - NIKKOU by Land Decora

Removable Collar Dress Kawaii - NIKKOU

Land Decora

$106.00

Dream Bubble Pink Heart Floral Decora Modal T-Shirt by Land Decora

Dream Bubble Pink Heart Floral Decora Modal T-Shirt

Land Decora

$42.00

Kawaii Teddy Patchwork Sailor Dress - tntntutu by Land Decora

Kawaii Teddy Patchwork Sailor Dress - tntntutu

Land Decora

$98.00

Decora Sunflower Cat Crop Tee - Dream Bubble by Land Decora

Decora Sunflower Cat Crop Tee - Dream Bubble

Land Decora

$40.00

Fruit Plaid Tiered Skirt Kawaii Y2K - FRUITS by Land Decora

Fruit Plaid Tiered Skirt Kawaii Y2K - FRUITS

Land Decora

$87.00

Decora Kei Pastel Hoodie - Rainbow Galaxy Rux Soft Colorful Sweatshirt by Land Decora

Decora Kei Pastel Hoodie - Rainbow Galaxy Rux Soft Colorful Sweatshirt

Land Decora

$45.00

Decora Candy Hoodie & Yoga Pants Set - Rainbow Universe RUX by Land Decora

Decora Candy Hoodie & Yoga Pants Set - Rainbow Universe RUX

Land Decora

$37.00

Kawaii Strawberry Knit Hair Clip - frufru by Land Decora

Kawaii Strawberry Knit Hair Clip - frufru

Land Decora

$14.00

Plaid Ruffle Skirt - Languid Park by Land Decora

Plaid Ruffle Skirt - Languid Park

Land Decora

$32.00

Kawaii Scarf Patchwork Plaid Floral Strawberry Crochet Bear Scarf - SemenCoicis by Land Decora

Kawaii Scarf Patchwork Plaid Floral Strawberry Crochet Bear Scarf - SemenCoicis

Land Decora

$42.00

Loose Layered Look Shirt Top - Shishihshop by Land Decora

Loose Layered Look Shirt Top - Shishihshop

Land Decora

$50.00

Dopamine Colorblock Plaid Dress - Kawaii Ruffle Wave Hem Midi Dress - tntntutu by Land Decora

Dopamine Colorblock Plaid Dress - Kawaii Ruffle Wave Hem Midi Dress - tntntutu

Land Decora

$123.00

Vintage Crochet Patchwork Bucket Bag - SemenCoicis by Land Decora

Vintage Crochet Patchwork Bucket Bag - SemenCoicis

Land Decora

$45.00

Kawaii Strawberry Knit Hair Clip - frufru by Land Decora

Kawaii Strawberry Knit Hair Clip - frufru

Land Decora

$14.00

LULULULU Chef Mouse Print Lolita Cake Skirt | Japanese Kawaii Dessert Skirt by Land Decora

LULULULU Chef Mouse Print Lolita Cake Skirt | Japanese Kawaii Dessert Skirt

Land Decora

$98.00

Y2K Pleated A-Line Skirt - UnsocialNight by Land Decora

Y2K Pleated A-Line Skirt - UnsocialNight

Land Decora

$79.00

Dopamine Polka Leg Warmers - LET ME SEE by Land Decora

Dopamine Polka Leg Warmers - LET ME SEE

Land Decora

$9.00