Mavira

Fairy Kei

Fairy kei is a Japanese Harajuku style drawn from 1980s children's pop culture, My Little Pony, Care Bears, Rainbow Brite, and Barbie among its sources. A pastel palette runs throughout, and outfits are built to look fluffy or floaty. Loose A-line dresses and fluttery petticoats carry the shape. Fluffy sweaters and over-sized sweatshirts layer over them. Mokomoko accessories and stuffed animals sewn onto bags finish it. Motifs run to unicorns, kittens, vintage 80s toys, moons, stars, rainbows, and sweets.

Shop Fairy Kei

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Hai Brocade Patchwork Crop Top Green by DAWANG

Hai Brocade Patchwork Crop Top Green

DAWANG

$108.00

Matcha Frog Backpack by Miss Candyholic

Matcha Frog Backpack

Miss Candyholic

$60.00

Y2K Floral Tiered Skirt - Chemical Girl by Land Decora

Y2K Floral Tiered Skirt - Chemical Girl

Land Decora

$69.00

Stephanie Dual Layer Orchid Embroidery Plunge Bra | Amour d'Agnette Lingerie by Amour d'Agnette

Stephanie Dual Layer Orchid Embroidery Plunge Bra | Amour d'Agnette Lingerie

Amour d'Agnette

$51.00

Zhen Side Button Mini Skirt Green by DAWANG

Zhen Side Button Mini Skirt Green

DAWANG

$108.00

Mint Parfait Mini Dress by Miss Candyholic

Mint Parfait Mini Dress

Miss Candyholic

$84.00

Decora Kei Layered Bow Lace Mini Skirt Purple Fantasy - RedDevil by Land Decora

Decora Kei Layered Bow Lace Mini Skirt Purple Fantasy - RedDevil

Land Decora

$126.00

Rose Soufflé Petticoat by Miss Candyholic

Rose Soufflé Petticoat

Miss Candyholic

$138.00

Mint Green Y2K Print Tank Dress | Kawaii Harajuku Summer Fashion by Land Decora

Mint Green Y2K Print Tank Dress | Kawaii Harajuku Summer Fashion

Land Decora

$57.00

Parfait Leg Warmers by Miss Candyholic

Parfait Leg Warmers

Miss Candyholic

$98.00

Handmade Crochet Bucket Hat - Lulululu by Land Decora

Handmade Crochet Bucket Hat - Lulululu

Land Decora

$50.00

Pink Strawberry Romper by Miss Candyholic

Pink Strawberry Romper

Miss Candyholic

$126.00

Kawaii Embroidered Cat Floral Crossbody Bag - Little Berry by Land Decora

Kawaii Embroidered Cat Floral Crossbody Bag - Little Berry

Land Decora

$37.00

Dream Bubble Decora Unicorn Print Top | Kawaii Decora Kei Harajuku Fashion by Land Decora

Dream Bubble Decora Unicorn Print Top | Kawaii Decora Kei Harajuku Fashion

Land Decora

$46.00

Macaron Candy Hair Clip | Sweet Cake Bow for Kids | Decora Kei Style by Land Decora

Macaron Candy Hair Clip | Sweet Cake Bow for Kids | Decora Kei Style

Land Decora

$6.00

Harajuku Skirt Winter Tiered Skirt - FruFru by Land Decora

Harajuku Skirt Winter Tiered Skirt - FruFru

Land Decora

$57.00

Lace Collar Long Sleeve Top - YJM with biubiu by Land Decora

Lace Collar Long Sleeve Top - YJM with biubiu

Land Decora

$51.00

Kawaii My Melody Summer Pajama Set - Blurred Bear by Land Decora

Kawaii My Melody Summer Pajama Set - Blurred Bear

Land Decora

$25.00

Pink Ruffle Bow Knit Cardigan - tntntutu by Land Decora

Pink Ruffle Bow Knit Cardigan - tntntutu

Land Decora

$87.00

MaoJiang Decora Kei Ribbon Choker Necklace | Kawaii Bow Accessory by Land Decora

MaoJiang Decora Kei Ribbon Choker Necklace | Kawaii Bow Accessory

Land Decora

$10.00

Dessert Party Track Suit Set - Three Poisons by Land Decora

Dessert Party Track Suit Set - Three Poisons

Land Decora

$35.00

MaoJiang Kawaii Star & Music Note Hair Clips | Cute Harajuku Bang Pins by Land Decora

MaoJiang Kawaii Star & Music Note Hair Clips | Cute Harajuku Bang Pins

Land Decora

$5.00

Dream Bubble Fairycore Decora Pastel Print Modal T-Shirt by Land Decora

Dream Bubble Fairycore Decora Pastel Print Modal T-Shirt

Land Decora

$42.00

NIKKOU Pink Kawaii Adjustable Strap Jumper | Harajuku Angel Bunny Tier by Land Decora

NIKKOU Pink Kawaii Adjustable Strap Jumper | Harajuku Angel Bunny Tier

Land Decora

$87.00

Ruffle Trim Short Sleeve T-Shirt Y2K Kawaii - Languid Park by Land Decora

Ruffle Trim Short Sleeve T-Shirt Y2K Kawaii - Languid Park

Land Decora

$20.00

Kawaii Cat Print Puff Sleeve Tee - UnsocialNight by Land Decora

Kawaii Cat Print Puff Sleeve Tee - UnsocialNight

Land Decora

$52.00

Kawaii Mesh Layering Top - Lulululu by Land Decora

Kawaii Mesh Layering Top - Lulululu

Land Decora

$32.00

Decora Kei Sweet Carousel Horse Necklace - Plastic Wood - Bear Doll by Land Decora

Decora Kei Sweet Carousel Horse Necklace - Plastic Wood - Bear Doll

Land Decora

$15.00

Dopamine Swimsuit Sexy One-Piece Swimsuit – Original Ghostly Girl Styl by Land Decora

Dopamine Swimsuit Sexy One-Piece Swimsuit – Original Ghostly Girl Styl

Land Decora

$30.00

Kawaii Bow Hair Clip - marshmellow by Land Decora

Kawaii Bow Hair Clip - marshmellow

Land Decora

$20.00

Corduroy Puppy Skirt - Decora Kei Harajuku Style by Land Decora

Corduroy Puppy Skirt - Decora Kei Harajuku Style

Land Decora

$70.00

Girly Kei Heart Knit Vest - ziziFei by Land Decora

Girly Kei Heart Knit Vest - ziziFei

Land Decora

$52.00

Kawaii Harajuku Knit Leg Warmers by Land Decora

Kawaii Harajuku Knit Leg Warmers

Land Decora

$32.00

Decora Fashion Leg Warmers | Winter Colorful Bright Socks | Harajuku Style by Land Decora

Decora Fashion Leg Warmers | Winter Colorful Bright Socks | Harajuku Style

Land Decora

$11.00

Harajuku Mesh Layered Dress - shishihshop by Land Decora

Harajuku Mesh Layered Dress - shishihshop

Land Decora

$45.00

frufru Angel Print Cotton Mini Skirt – Decora‑Ready White Half‑Skirt by Land Decora

frufru Angel Print Cotton Mini Skirt – Decora‑Ready White Half‑Skirt

Land Decora

$53.00

Harajuku Skirt Pink Floral Ruffled Layered Puff Skirt – HELPHELP by Land Decora

Harajuku Skirt Pink Floral Ruffled Layered Puff Skirt – HELPHELP

Land Decora

$71.00

Harajuku Cardigan Light Green Knitted Rabbit Long Sleeve Crewneck Moon Meadow by Land Decora

Harajuku Cardigan Light Green Knitted Rabbit Long Sleeve Crewneck Moon Meadow

Land Decora

$56.00

Kawaii V-Neck Bunny Knit Sweater Drawstring Pleated Hem - ziziFei by Land Decora

Kawaii V-Neck Bunny Knit Sweater Drawstring Pleated Hem - ziziFei

Land Decora

$79.00

Decora Kei Rainbow Set - Dear Doll by Land Decora

Decora Kei Rainbow Set - Dear Doll

Land Decora

$23.00

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