Bon Chic Bon Genre

Bon chic bon genre, usually shortened to BCBG, is the French preppy aesthetic of upper-class Parisian youth and French bourgeois dress more broadly. Discretion is the governing rule. Simple blazers carry the tailoring. Hermès scarves and pearl jewelry handle the accessories. Repetto ballet flats go below, and the luxury stays understated throughout.

Shop Bon Chic Bon Genre

Not your exact vibe?Style me →

HANA MINI BLUE by AAKS

HANA MINI BLUE

AAKS

$187.83

Dolce & Gabbana SS1996 Dress by Ascensio Vintage

Dolce & Gabbana SS1996 Dress

Ascensio Vintage

$752.00

A-Line Modal Skirt by A to Z Tees

A-Line Modal Skirt

A to Z Tees

$64.00

ADORA Batwing Sleeves Floral Dress by RAËLIV

ADORA Batwing Sleeves Floral Dress

RAËLIV

$66.00

the lovers stud by viee studios

the lovers stud

viee studios

$29.00

Quilted Sari Pouches: Burgundy Floral Pattern with Colourful Zipper by Shakti.ism

Quilted Sari Pouches: Burgundy Floral Pattern with Colourful Zipper

Shakti.ism

$27.00

The Red Oracle Trenchcoat by Songs of Siren

The Red Oracle Trenchcoat

Songs of Siren

$1295.00

Salasaca Ivory & Pink Alpaca Blend Hooded Poncho by ECUALAMA

Salasaca Ivory & Pink Alpaca Blend Hooded Poncho

ECUALAMA

$99.95

Yara Poplin Bubble Top in Milk by Sierra Deene

Yara Poplin Bubble Top in Milk

Sierra Deene

$125.00

Susie Puff Shoulder Mini Dress By Sarvin by Sarvin

Susie Puff Shoulder Mini Dress By Sarvin

Sarvin

$199.00

Chanel Suede Pagoda Flap Small by The Vintage New Yorker

Chanel Suede Pagoda Flap Small

The Vintage New Yorker

$2028.00

Gueverra Blouse | Boho Print by Merritt Charles

Gueverra Blouse | Boho Print

Merritt Charles

$165.00

Jacquard Corset with Train VFW by Emjota Studio

Jacquard Corset with Train VFW

Emjota Studio

$173.56

Vintage 00's Women Pantsuit in Gray by Northern Grip

Vintage 00's Women Pantsuit in Gray

Northern Grip

$66.00

Printed Organza Sheer Top | Harajuku Layering Outerwear | Kawaii Japanese Fashion by Land Decora

Printed Organza Sheer Top | Harajuku Layering Outerwear | Kawaii Japanese Fashion

Land Decora

$226.00

INDIGO LILIES ELIZA DRESS by Maude Vivante

INDIGO LILIES ELIZA DRESS

Maude Vivante

$165.00

Pin Stripe Men's Socks - Ash by Peper Harow

Pin Stripe Men's Socks - Ash

Peper Harow

$24.00

Noemi earrings by LYA SOUL JEWELRY

Noemi earrings

LYA SOUL JEWELRY

$149.00

herringbone jacket by Goddess Gear

herringbone jacket

Goddess Gear

$112.00

Flamingo Sun Shirt by Putter Girl

Flamingo Sun Shirt

Putter Girl

$45.00

Luxe Artisanal Snake Leather Handbag by Kolleen Boutique

Luxe Artisanal Snake Leather Handbag

Kolleen Boutique

$1248.00

Forever Dress Pants for Women with Satin Piping by Point of View Label

Forever Dress Pants for Women with Satin Piping

Point of View Label

$42.00

Velour Shorts by Staple & Hue

Velour Shorts

Staple & Hue

$79.00

Cowboy Shirt by The Coult

Cowboy Shirt

The Coult

$65.80

Plaid Wide Leg Trousers by OFFCULTURE

Plaid Wide Leg Trousers

OFFCULTURE

$179.00

Yves Saint Laurent SS2005 Skirt by Ascensio Vintage

Yves Saint Laurent SS2005 Skirt

Ascensio Vintage

$301.00

Shirin Knee Length A-line Skirt by A to Z Tees

Shirin Knee Length A-line Skirt

A to Z Tees

$26.00

BiBi RIBBED LONG SLEEVE BLAZER by RAËLIV

BiBi RIBBED LONG SLEEVE BLAZER

RAËLIV

$68.00

Lover Pyramid Bag by Songs of Siren

Lover Pyramid Bag

Songs of Siren

$525.00

Genuine Ascot Montecristi Panama Hat Handwoven In Ecuador - Flat Cap by ECUALAMA

Genuine Ascot Montecristi Panama Hat Handwoven In Ecuador - Flat Cap

ECUALAMA

$119.95

Happy Sheep Ocean Bloom Mouline Raglan Oversized Sweater by Sierra Deene

Happy Sheep Ocean Bloom Mouline Raglan Oversized Sweater

Sierra Deene

$350.00

Joanna Vintage-Inspired Floral Velvet Jumpsuit – Tie-Back By Sarvin by Sarvin

Joanna Vintage-Inspired Floral Velvet Jumpsuit – Tie-Back By Sarvin

Sarvin

$226.00

Penelope Tank | Black by Merritt Charles

Penelope Tank | Black

Merritt Charles

$125.00

Vintage 90's Women Striped Pantsuit in Black by Northern Grip

Vintage 90's Women Striped Pantsuit in Black

Northern Grip

$66.00

Color Plaid Lace Collar Blouse - Little Berry by Land Decora

Color Plaid Lace Collar Blouse - Little Berry

Land Decora

$64.00

NAVY KIM TOP by Maude Vivante

NAVY KIM TOP

Maude Vivante

$160.00

Pin Stripe Men's Socks - Black by Peper Harow

Pin Stripe Men's Socks - Black

Peper Harow

$24.00

ORBIT anklet by LYA SOUL JEWELRY

ORBIT anklet

LYA SOUL JEWELRY

$163.00

floral linen dress by Goddess Gear

floral linen dress

Goddess Gear

$138.00

Cute Camo 3/4 Polo with Pockets by Putter Girl

Cute Camo 3/4 Polo with Pockets

Putter Girl

$55.00

← Browse All Aesthetics